LG Introduces Energy Efficient and High Performing Washing Machines for MEA

LG's Energy Efficient and High Performing Washing Machines - 01

At InnoFest MEA, LG’s annual celebration of innovations in technology, the company displayed its latest washing machines headed to the region this year.

LG’s new front-loader washing machine is powered by the company’s new

AI DD (Direct Drive) with deep learning. It delivers thorough yet gentle care, determining the characteristics and volume of each load to minimize fabric damage. This guarantees exceptional results every time, and reduces the occurrence of fabric damage by 18 percent, prolonging the lifespan of favorite clothing items.

LG’s latest top-loader washing machine also comes with its own unique features. The new top-loader employs TurboWash3D™ technology, which harnesses the combined strengths of TurboShot™ (the pairing of WaveForce™ and JetSpray) and TurboDrum™ to deliver a high-quality performance. WaveForce™ sends powerful vertical streams of water from top to bottom, ensuring each and every load is thoroughly clean, while JetSpray provides quick and effective rinsing. At the same time, TurboDrum™ rotates the tub and pulsator to generate dynamic flows of water moving in opposite directions.

Moreover, LG’s top-loader washer boasts improved efficiency; with the TurboWash™ option on, it can cut cycle lengths to approximately 39 minutes while reducing energy consumption by up to 27 percent and water consumption by 14 percent when compared with conventional LG washing machines.

Both the new front and top-loader machines from LG’s latest lineup are compatible with the SmartThinQ™ app, letting users control their devices via their smartphones. With Smart Diagnosis™, consumers can also download custom wash programs, monitor energy consumption and manage cycles and setting.

“We are delighted by the positive reception InnoFest attendees had to our latest front and top-loader washing machines,” said Song Dae-hyun, President of LG Electronics Home Appliance & Air Solution Company. “Ensuring better washing results and energy savings, alongside greater flexibility, we strongly believe that our new washing machines for 2019 will impress consumers throughout the Middle East and Africa. LG will continue in its efforts towards championing innovative, providing differentiated products and solutions to help our consumers live better.”

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